Sunday, March 3, 2013

How "Dumb ways to die" works in Russia

I hope everyone of you watched a viral video "Dumb ways to die" which is a part of a public service announcement campaign by Metro Trains in Melbourne, Australia. In case you haven't, here it is:
The aim of this video to promote rail safety. In my opinion it was done by genius, because here the boring by instructiveness, but so important message is enlightened in such entertaining and captivating manner.
This video and the song has won the audience: some make covers on the song from this video, children found the new heroes in this amusing little men. Finally, more than 40 millions views on YouTube speak for itself.
But meanwhile in Russia this announcement was prohibited.
Earlier in Russia was approved the law which says that all web-pages that include information which is illegal for spreading in Russia should be recorded in special register. In other words, all web-sites from that register are illegal.
"Dumb ways to die" was listed in the register when famous Russian blogger Tema posted in his blog link to the YouTube video. By the way, the Tema's post was listed in the register as well.
In such ways Russian Government is trying to fight against suicides in Russia where this is an burning issue as well. The government estimated that the video appeals to commit suicide and describes different ways to do this.
It's just ridiculous, because every sensible person understands the essence of the message in the video. Quite the contrary, this campaign was created to avoid casual dumb deaths.
Well done RG! Well done!
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